There are some specific things you can do to expand the reach of your post. Engagement after the first 90 minutes to 8 hours influences constant growth over the next several days.Engagement in the first 90 minutes influences the fast growth for the next 8 hours.SALES TIP - Getting a prospect to visit your profile ensures that your next post shows up in their feed.
New Connections - All new content for the next two weeks.There are certain behaviors that increase the chance of seeing the next post from the same author: Get your prospects to engage with your content and they will keep seeing more.
This is especially important for sales people. When you engage with other people's content, it increases the chances of seeing more of their content. Who You See In Your Feed Is Determined By Your Actions By maximizing dwell time and spurring comments and conversation, text-only posts continue to be one of the best performing content types on LinkedIn.
The nature of interaction by the viewing audience means these types of posts receive a lot more impressions. Document posts are slide decks that are added to your post to create a carousel. This is the hidden gem of LinkedIn content. This is more than a 50% jump in promoted content. Two years ago promoted posts made up 13% of our feed. If it feels like your feed is more crowded with promoted content, you aren't imagining it. Additional BlissPoint research has discovered that these tend to be organic image posts and not stock photo/professional marketing focused images. Your feed has changedĦ7% of our feeds contain only four types of content. We here at BlissPoint have been getting reports from our own clients about this trend as well. This year's report captures new information about the changes in the algorithm and what behavior is being rewarded.Ī recent observation that wasn't heavily researched but needs to be mentioned is that since September of 2022, nearly all users have seen close to a 15% drop in reach of their content. The 2022 LinkedIn Algorithm Research report produced by Richard van der Blom with Just Connecting and sponsored by our company, BlissPoint.
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